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2027 AGM
Retail Conference
The ultimate one-day event for golf retail professionals
Registration opens October 1.
Be the first to know. We will email you the morning it goes live.
Why Attend?
Learn strategies to merchandise, market, sell, and manage a stronger retail operation.
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Three education tracks: Merchandising, Marketing & Management
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Connect with fellow buyers and merchandisers
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Network with top vendors
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Earn 6 PGA / 4 LPGA / 3 PGA Canada credits
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Celebrate the Certified Retail Manager graduates
Build connections that move your business forward.
Joe Bock, PGA, GA
"Attending the AGM Conference is the best jumpstart to PGA Show week—great networking and lasting relationships."
Jodi Gascoigne, FL
"Every year the variety of speakers and topics helps me grow—and I always make meaningful new connections."
Hollie Danhoff, OH
"My first AGM Conference was inspiring—meeting peers, learning from pros, and motivating me to take CRM courses."
Event Snapshot
When?
Tuesday, January 26, 2027
8:00AM - 7:00PM
Half-day and partial-day tickets are available.
Where?
Orange County Convention Center, Orlando, FL
Who?
Who Should Attend: Golf Retail Buyers, Shop Managers, Merchandisers, PGA & LPGA Professionals, PGM Students
Breakfast & Lunch included
Can't Make It the Whole Day?
No Problem!
Attendee ticket options are as follows:
Full Day
8:00 AM - 7:00 PM
A Full Day Ticket includes breakfast, networking, roundtables, lunch, keynotes, sessions, and guest access to the Product Preview Reception (5-7 pm).
Half Day
1:30 PM - 7:00 PM
A Half Day Ticket includes afternoon networking, roundtables, keynotes, sessions, and guest access to the Product Preview Reception (5-7 pm). Lunch is not included.
Luncheon Only
12:00 PM - 1:30 PM
A Luncheon Only Ticket includes lunch and admission to the AGM luncheon. This is especially offered for loved ones of the Certified Retail Manager graduates and AGM College Scholarship recipients, as they will be honored during this luncheon. No specialized retail education will take place at this time.