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2026 AGM
Retail Conference

Level up your shop. Connect. Learn. Thrive.
The ultimate one-day event for golf retail pros. 

Build connections that move your business forward.

Why Attend

  • 3 Education Tracks: Merchandising - Marketing - Management

  • Earn 6 PGA / 4 LPGA Credits

  • Network with Top Vendors

  • Attend the 80's - Themed Conference

  • Celebrate the Certified Retail Manager Graduates

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Joe Bock, PGA, GA

“Attending the AGM Conference is the best jumpstart to PGA Show week—great networking and lasting relationships."

Jodi Gascoigne, FL

"Every year the variety of speakers and topics helps me grow—and I always make meaningful new connections."

Hollie Danhoff, OH

“My first AGM Conference was inspiring—meeting peers, learning from pros, and motivating me to take CRM courses.”

Event Snapshot

 

When: Tuesday, January 20, 2026

Where: Orange County Convention Center, Orlando, FL

Theme: Totally 80's - Big Ideas, Bigger Energy

Who Should Attend: Golf Retail Buyers, Shop Managers, Merchandisers, PGA & LPGA Professionals, PGM Students

2026 SPEAKERS

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Chris Clews

Keynote Speaker, Author

Chris Clews is a speaker, author, and ’80s Pop Culture expert who blends nostalgia with modern leadership lessons. With over 20 years of corporate marketing experience, he delivers engaging keynotes that connect iconic movie moments to workplace and life insights. Chris has spoken for organizations including Visa, DHL, and CMAA, and is the author of The Ultimate Series on Essential Work & Life Lessons from ’80s Pop Culture.

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Tracy Moffatt

K&K Consulting

Tracy Moffatt is the owner of K&K Consulting and an award-winning educator with more than 25 years of experience in golf retail. A longtime AGM member and Past President, she is a two-time AGM Educator of the Year and frequent presenter for the PGA of America. Through K&K Consulting, Tracy helps facilities worldwide strengthen merchandising, inventory management, and profitability.

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Grace Hurley

Catapult

Grace Hurley, PGA, is Vice President of Brands and National Events at Catapult. She previously served as Director of Sports Retail at Ponte Vedra Inn & Club, where her team earned the 2023 PGA National Merchandiser of the Year – Resort Award. The youngest PGA professional ever to receive national recognition, Grace now leads as President of the North Florida PGA Chapter.

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Jared Henzlik

Big Cedar Lodge

Jared Henzlik, PGA, serves as Director of Retail at Big Cedar Lodge, bringing over 25 years of experience in golf operations, specialty retail, and apparel sales management. Known for his strong leadership and strategic approach, Jared combines technology and personal connection to drive results. His organized, detail-oriented style and clear communication have made him a respected leader in golf retail.

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Leigha Turner

Retail Resolutions, LLC

Leigha Turner is the owner of Retail Resolutions, LLC, with more than 20 years of experience in golf retail across Canada and the U.S. Her career spans roles in merchandising, sales, and consulting for nearly 400 clubs and leading brands including Levelwear, Daily Sports, and Cutter & Buck. A former AGM Regional Director, Leigha is also a frequent speaker for the PGA, CMAA, and other industry organizations.

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Caroline Basarab

Reynolds Lake Oconee

Caroline Basarab, PGA, leads retail operations at Reynolds Lake Oconee in Greensboro, GA, where she drives innovation and mentors the next generation of professionals. A two-time National PGA Resort Merchandiser of the Year and recipient of 21 consecutive AGM Platinum Awards, Caroline continues to set the standard for excellence in golf retail.

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Angelyn Horrell

Next Chapter Social

Angelyn Horrell is the co-owner of Next Chapter Social and a marketing strategist with extensive experience building brands and communities. She has founded six businesses and held executive marketing roles with companies including Four Seasons Resorts, FleaStyle, Bridgehead Collective, and DFWChild Magazine. Through Next Chapter Social, Angelyn empowers women entrepreneurs with social media education, coaching, and brand development support.

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Lyn Falk

Retailworks, Inc.

Lyn Falk is an award-winning designer, author, and international speaker, and the Founder and President of Retailworks, Inc. With over 35 years of experience, she specializes in creating sensory-driven retail environments that inspire customers and boost sales. A recognized expert in neuromarketing and consumer behavior, Lyn has been featured in more than 85 publications worldwide.

Our Sponsors

PGA Show logo
San Soleil logo
Tee Commerce logo
A Putnam logo
MGI Golf logo
J Lindberg logo
Shot Scope logo
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READY FOR THE 2026

AGM RETAIL CONFERENCE

Experience That Speaks Volumes

"Being in the golf retail business for over 30 years and attending numerous conferences and seminars, I can attest that the 2024 AGM Retail Conference was the most informative and insightful conference I’ve ever attended.  I personally walked away with dozens of ideas on how our National Golf Buyers Association members can improve their daily business. From purchasing, to industry trends, to in-store promotions and low-cost marketing ideas, they had a session to cover every aspect of the industry. If there is any conference you need to attend, this is it!!"

- Joe Costa, Director of Operations, National Golf Buyer Association (NGBA)

CONTACT US

info@agmgolf.org

2351 SUNSET BLVD.

STE. 170 331

ROCKLIN, CA 95765

QUESTIONS? CALL US AT 602-604-8250

OR LEAVE US A MESSAGE:

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